Be a Partner
Festival Partners
We appreciate your interest in joining the Telluride Yoga Festival family! The Telluride Yoga Festival looks for positive and strategic partnerships with companies and organizations with like-minded goals including overall health, wellness, abundance, and zest for life along with giving back to the community and sustainability.
Event overview
Why Be a SPONSOR at Telluride Yoga Festival
An Audience That Moves Markets
TYF attendees are not a passive audience — they are among the most motivated, passionate, socially conscious, and forward-thinking people on the planet. Well-traveled, affluent professionals with an average household income of $175,000, they are brand-conscious, environmentally driven, and deeply influential within their networks. Reach them, and they will carry your brand far beyond Telluride. Past sponsors like Peloton and Vuori have chosen TYF precisely because this audience doesn't just buy products — they become advocates for the brands that align with their values.
Reach That Extends Well Beyond the Festival
The Telluride Yoga Festival delivers 1,200+ highly engaged attendees on-site — 83% of whom travel to Telluride and stay three or more nights. But the opportunity doesn't begin or end with festival weekend. Our digital community reaches over 1.1 million people annually across social media and email, with Instagram growing 218% year-over-year (reach: 519,827), Facebook reaching 657,000+, and our email list of 19,500+ subscribers delivering a 31% open rate. Sponsors receive exposure before, during, and long after the festival closes.
A Location Unlike Anything Else
The festival campus is situated in the heart of Heritage Plaza in Mountain Village — steps from the free gondola connecting to the historic Town of Telluride, adjacent to the Telluride Bike Park, and set against the backdrop of the San Juan Mountains. June is one of the busiest months of the year in Telluride, with up to 8,000 people passing through the Mountain Village Core daily — meaning sponsor visibility extends well beyond the festival audience itself.
Authentic, Intimate, and Locally Owned
We are not a corporate festival. The Telluride Yoga Festival is locally owned and operated, and it shows in everything we do. Ours is the most authentic, intimate yoga festival in the country — and that intimacy is exactly what makes sponsor activations land differently here. Your brand isn't lost in a sea of logos. It becomes part of the experience.
A Team That Activates on Your Behalf
Our dedicated team is known for exceptional organization, responsiveness, and creative execution. We don't just offer you a booth — we work with you to build activations that deliver real results for your brand.
ABOUT THE FESTIVAL – JUNE 25-28, 2026
The Telluride Yoga Festival is the original yoga festival — founded in 2007 in the festival capital of Colorado. Tucked into the high country of the Rocky Mountains, Telluride and Mountain Village offer a spectacularly beautiful, natural, and culturally rich setting. The community here is open, loving, and deeply aligned with the values of yoga and wellness — making it the most natural home for a festival of this kind.
Sponsors access an unsaturated, high-quality market. You will reach not only TYF's 1,200+ attendees but also visitors to and residents of the greater Telluride area during one of the region's busiest tourism months. There is no better time or place to put your brand in front of this audience.
THE TELLURIDE DIFFERENCE
Build your brand and become a sponsor with "the original" yoga festival. Tucked into the high country of the Rocky Mountains, Telluride, and Mountain Village offer a spectacularly beautiful and natural setting. The town’s culture is loving and open making Telluride the perfect place for a yoga festival. Our intimate festival environment is the most authentic, passionate, and dynamic yoga events in the country at the Telluride Yoga Festival.
And the best part? We are not corporate...we are a locally-owned festival and it shows. Sponsors can expect effective exposure in this unsaturated market – and will reach not only Yoga Festival attendees but visitors to and residents of the Telluride area - June is one of the busiest months of the year in Telluride!
OUR GOAL
Your investment in TYF should feel good — and deliver measurable value for your business. We tailor every sponsorship package to fit your company's specific goals and objectives, and we actively encourage multi-year partnerships. Sponsorships start at $2,500 and go up to $20,000 for our Presenting Sponsorship, with custom packages available at every level.
Let’s Build Something Together
If your brand belongs in the hands of health-conscious, values-driven, and highly influential wellness enthusiasts, we'd love to hear from you. Fill out the form below or reach out directly to TYF Director and Co-Owner, Erika Henschel 📧 erika@tellurideyogafestival.com— we'll send you our full 2026 Sponsorship Deck and follow up to explore how we can create a partnership that works for you.